Your Future Starts Here
- Courses
- Access to Higher Education
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- Digital Skills
- Progression Courses
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- …
- Courses
- Access to Higher Education
- Degree Pathways
- Digital Skills
- Progression Courses
- Functional Skills
- Employability Skills
Your Future Starts Here
- Courses
- Access to Higher Education
- Degree Pathways
- Digital Skills
- Progression Courses
- Functional Skills
- Employability Skills
- …
- Courses
- Access to Higher Education
- Degree Pathways
- Digital Skills
- Progression Courses
- Functional Skills
- Employability Skills
Professional Diploma in Digital Marketing & E-Commerce
Get on the fast track to a career in digital marketing. In this certificate programme, you’ll learn in-demand skills at your own pace, no degree or experience required.
Learning outcomes:
- Measure marketing performance through analytics and present insights
- Build e-commerce stores, analyze online performance, and grow customer loyalty
- Learn the fundamentals of digital marketing and e-commerce to gain the skills needed to land an entry-level job
General Information:
Duration: 3 months
Available: Online only
Study Mode: Online Courses
Start Date: September 2024
About the qualification
Prepare for a new career in the high-growth fields of digital marketing and e-commerce, in under six months, no experience or degree required. Businesses need digital marketing and e-commerce talent more than ever before; 86% of business leaders report that digital commerce will be the most important route to growth. There are over 213,000 open jobs in digital marketing and e-commerce with a median entry-level salary of $59,000.
Throughout this programme, you will gain in-demand skills that prepare you for an entry-level job and learn how to use tools and platforms like Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and X (formerly Twitter). You will learn from subject-matter experts at Google and have a chance to build your own portfolio with projects like customer personas and social media calendars to show to potential employers.
This programme includes over 190 hours of instruction and practice-based assessments, which simulate real-world digital marketing and e-commerce scenarios that are critical for success in the workplace. The content is highly interactive and developed by Google employees with experience in the field.
Skills you’ll gain will include: Developing digital marketing and e-commerce strategies; attracting and engaging customers through digital marketing channels like search and email; measuring marketing analytics and sharing insights; building e-commerce stores, analyzing e-commerce performance, and building customer loyalty.
Platforms and tools you will learn include: Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter
Through a mix of videos, assessments, and hands-on activities, you’ll learn how to use popular tools and platforms required for an entry-level job. Learn concrete skills that top employers are hiring for right now.
Courses
There are 7 courses in the Professional Diploma in Digital Marketing and E-Commerce
Foundations of Digital Marketing & E-Commerce
What you'll learn
- Define the fields of digital marketing and e-commerce
- Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
- Explain the concept of a marketing funnel
- Understand the elements and goals of a digital marketing and e-commerce strategy
Attract and Engage Customers with Digital Marketing
What you'll learn
- Recognize strategies to build brand awareness among potential customers
- Explain the purpose of SEO (search engine optimization) and essential SEO terms
- Optimize website content for SEO
- Understand search engine marketing (SEM) and how it benefits businesses
From Likes to Leads: Interact with Customers Online
What you'll learn
- Define social media marketing and describe its purpose
- Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
- Define the goals of a social media campaign
- Write, design, and repurpose engaging content for social media
Think Outside the Inbox: Email Marketing
What you'll learn
- Understand how email marketing fits into a digital marketing strategy
- Write effective email copy, subject lines, and preview text
- Test, execute, and optimize an email marketing campaign
- Measure and analyze email campaign results
Assess for Success: Marketing Analytics and Measurement
What you'll learn
- Define media planning and strategies
- Describe what defines a successful marketing campaign
- Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
- Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Make the Sale: Build, Launch, and Manage E-commerce Stores
What you'll learn
- Understand essential e-commerce strategies and practices
- Explain what e-commerce stores and platforms are and how they work
- Create an engaging customer experience online using best practices
- Set up a mock e-commerce store using Shopify
Satisfaction Guaranteed: Develop Customer Loyalty Online
What you'll learn
- Identify common strategies for building customer loyalty in e-commerce
- Successfully manage client relationships and measure satisfaction
- Find, apply for, and prepare for interviews and jobs
- Put together a portfolio and/or resume to present to employers
About Us
Egraduate College is a remote-first education provider specialising in pathway education for higher education institutions (HEIs). With a focus on assisting international students, Egraduate College offers valuable opportunities for individuals to pursue their academic aspirations at renowned HEIs primarily in the United Kingdom, as well as in the United States and Europe.
Accreditations
Egraduate College Reading (EC Reading) is accredited by ASIC (Accreditation Services for International Colleges and Universities).
Our courses lead to internationally recognised qualifications awarded by UK Awarding Organisations such as Open College Network South East Region (trading as Laser Learning Awards) and Accredited Skills for Industry.
Contact Us
Davidson House
Forbury Square
Reading RG1 3EU
United Kingdom
Tel: +44 (0) 1182287360
E: study@
Mobile/WhatsApp:
+44 (0) 7546912480
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Egraduate College is registered with the UK Register of Learning Provider (UKRLP Reference Number: 10087926).
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