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- Courses
- Access to Higher Education
- Professional Diploma
- Degree Pathways
- Employability Skills
- Partnership Programmes
- Study Online
- EC Reading
- EC Reading
- International Students
Online Degree Pathways
- Courses
- Access to Higher Education
- Professional Diploma
- Degree Pathways
- Employability Skills
- Partnership Programmes
- Study Online
- EC Reading
- EC Reading
- International Students
- …
- Courses
- Access to Higher Education
- Professional Diploma
- Degree Pathways
- Employability Skills
- Partnership Programmes
- Study Online
- EC Reading
- EC Reading
- International Students
Prepare For A Career in Digital Marketing
Professional Diploma in Digital Marketing and E-Commerce
Get on the fast track to a career in digital marketing. In this Professional Diploma programme, you’ll learn in-demand skills at your own pace, no degree or experience required.
Duration: 6 months.
Study Mode: Online learning with tutor support.
EQF Level: 5
Credits Recommendation: 7 ECTS
What you'll learn
- Learn the fundamentals of digital marketing and e-commerce to gain the skills needed to land an entry-level job.
- Measure marketing performance through analytics and present insights.
- Attract and engage customers through digital marketing channels like search and email.
- Build e-commerce stores, analyze online performance, and grow customer loyalty.
Course Content
There are 7 units in the Professional Diploma in Digital Marketing and E-Commerce
Foundations of Digital Marketing & E-Commerce
What you'll learn
- Define the fields of digital marketing and e-commerce
- Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
- Explain the concept of a marketing funnel
- Understand the elements and goals of a digital marketing and e-commerce strategy
Attract and Engage Customers with Digital Marketing
What you'll learn
- Recognize strategies to build brand awareness among potential customers
- Explain the purpose of SEO (search engine optimization) and essential SEO terms
- Optimize website content for SEO
- Understand search engine marketing (SEM) and how it benefits businesses
From Likes to Leads: Interact with Customers Online
What you'll learn
- Define social media marketing and describe its purpose
- Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
- Define the goals of a social media campaign
- Write, design, and repurpose engaging content for social media
Think Outside the Inbox: Email Marketing
What you'll learn
- Understand how email marketing fits into a digital marketing strategy
- Write effective email copy, subject lines, and preview text
- Test, execute, and optimize an email marketing campaign
- Measure and analyze email campaign results
Assess for Success: Marketing Analytics and Measurement
What you'll learn
- Define media planning and strategies
- Describe what defines a successful marketing campaign
- Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
- Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Make the Sale: Build, Launch, and Manage E-commerce Stores
What you'll learn
- Understand essential e-commerce strategies and practices
- Explain what e-commerce stores and platforms are and how they work
- Create an engaging customer experience online using best practices
- Set up a mock e-commerce store using Shopify
Satisfaction Guaranteed: Develop Customer Loyalty Online
What you'll learn
- Identify common strategies for building customer loyalty in e-commerce
- Successfully manage client relationships and measure satisfaction
- Find, apply for, and prepare for interviews and jobs
- Put together a portfolio and/or resume to present to employers
Degree Progression
When you complete this Professional Diploma, you may be able to have your learning recognized for credit if you are admitted and enroll in one of the following online degree programs.
University of London
Bachelor of Science in Marketing
University of Maryland Global Campus
- Bachelor of Science in Cyber Security Management and Policy
- Bachelor of science in Cyber Security Technology
Illinois Tech University
Bachelor of Science in Information Technology
Got Questions?
Contact us. A programme advisor will be in touch with you shortly.
About Us
Egraduate College is a UK-based further education provider offering affordable, career-focused degree pathway programmes from Level 3 to Level 7. Through blended learning and global university partnerships, we empower students to progress towards recognised degrees and meaningful employment. We are committed to expanding access to quality education worldwide.
Accreditations
Egraduate College Reading (EC Reading) is accredited by ASIC (Accreditation Services for International Colleges and Universities).
Our courses lead to internationally recognised qualifications awarded by UK Awarding Organisations - Laser Learning Awards, Institute of Commercial Management and Qualifi.
Contact Us
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Forbury Square
Reading RG1 3EU
United Kingdom
Tel: +44 (0) 1182287360
E: study@
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+44 (0) 7546912480
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