Accelerator Your Career in Marketing Leadership

The Career Advancement Programme in Strategic Marketing is built around a unique AI-Powered E-Commerce Growth Lab, where you’ll gain 6 months of real-world project experience while earning the internationally recognised Qualifi Level 7 Diploma in Strategic Marketing.

Instead of writing essays, you’ll work in teams to solve live business challenges from companies and non-profits. Guided by experienced mentors and marketing practitioners, you’ll design strategies, launch digital campaigns, analyse consumer data, and present solutions directly to industry experts.

Each module is framed as a practical lab, where you apply theory to hands-on projects. By the end of the programme, you will have:

• Conducted an AI-driven market and consumer insights study.
• Designed and delivered a real-world digital and social media campaign.
• Developed an AI-powered growth strategy and innovation plan.
• Built a brand repositioning strategy enhanced with AI storytelling tools.
• Completed a capstone consultancy project, presenting your solutions to a simulated client board.

Graduates leave with two powerful outcomes:

• An Ofqual-regulated Level 7 Diploma in Strategic Marketing.
• 6 months of work experience and a portfolio of projects that prove your ability to lead in today’s marketing world.

This is more than a diploma — it’s a professional accelerator that equips you with experience, mentorship, and credentials to step into senior marketing roles or continue on to a master’s degree.

• Work on Live Business Challenges – Solve real marketing problems from companies and non-profits, with projects focused on e-commerce and AI-driven innovation.
• Collaborate in Teams – Join peers to design strategies, launch campaigns, and present solutions just like a professional consultancy team.
• Replace Essays with Action – Deliver presentations, run digital campaigns, analyse consumer data, and build brand strategies instead of writing traditional academic assignments.
• Learn from Practitioners – Gain mentorship and feedback from industry experts who bring real-world experience into every project.
• Build a Professional Portfolio – Graduate with tangible work: insights reports, campaign results, strategy decks, and a capstone consultancy project that strengthens your CV.

Module 1 – Marketing Futures Lab

• Explore today’s most pressing marketing trends, from AI-driven personalisation to shifting consumer expectations. You’ll analyse a real e-commerce brand’s marketing environment and present strategic opportunities for growth to mentors.

Module 2 – Consumer Insights & Communication Studio

• Go beyond theory and dive into live customer data. Using AI-powered tools, you’ll uncover buying behaviours, segment audiences, and design a communications plan that resonates with real consumers.

Module 3 – Digital & Social Media Accelerator

• Work hands-on with digital platforms to design and launch a real-world social commerce campaign. You’ll test AI-powered targeting, track engagement, and evaluate campaign performance using professional analytics dashboards.

Module 4 – Strategy & Innovation Challenge

• Tackle a live case study from a company or non-profit. Your team will design an AI-powered business growth strategy, integrating innovation, pricing, and customer retention, then pitch it to a panel of mentors simulating the client’s board.

Module 5 – Brand Leadership Workshop

• Reimagine a brand’s identity for the AI era. You’ll develop a brand repositioning campaign using generative AI tools for visuals and storytelling, and present your strategy for building long-term brand equity.

Module 6 – Marketing Impact Capstone

• Bring everything together in a consultancy-style final project. Acting as a professional marketing team, you’ll solve a complex e-commerce challenge, deliver a full strategic plan, and present your findings to industry practitioners for feedback.

• Presentations to mentors and company partners
• Team project reports and campaigns
• Client feedback on deliverables
• Final Capstone Consultancy Project

• An internationally recognised Level 7 Diploma in Strategic Marketing (Ofqual regulated).
• 6 months of verifiable work experience, solving real business and non-profit challenges in e-commerce and AI-driven marketing.
• A professional portfolio showcasing market research reports, digital campaigns, brand strategies, and a capstone consultancy project.
• Practical skills and industry insights gained directly from mentors and practitioners, ready to be applied immediately in your career.
• A clear pathway to senior marketing roles or progression to a Master’s degree with advanced standing.

• Marketing professionals ready to step up into management and leadership roles.
• Recent graduates from business or related degrees who want to fast-track a career in marketing, digital commerce, and AI-driven business growth.
• Career changers looking to transition into the marketing and digital economy with both a recognised qualification and real project experience.
• Entrepreneurs and managers who want to apply cutting-edge marketing strategy and AI tools directly to their own businesses.
• International learners seeking a flexible, globally recognised pathway into senior marketing roles or progression to a master’s degree.